Grasp the miracle mantra to become a successful writer, and write effectively to impress readers.
‘Pen is mightier than the sword,’ although a traditional saying, the sentence still holds value in our lives. Penning down your thoughts or feelings is the best way to bring out the aggression or tension out of you. Similarly, when it comes to writing for business, your words must be effective enough to help your audience find a solution to their problem.
Your writing skills should be able to bind the reader to read the written matter completely. For that, you should know your target audience and their preferences. For instance, if you are writing for a youth magazine, you should include things that interest young people like restaurants/food reviews, shopping destinations, movie and book reviews, trendy gadgets and outfits, etc. If you aren’t including any of these things in your magazine, your magazine will be nothing less than a boring set of papers.
When your writing is not even able to retain the existing audience (forget about attracting new ones), it is a signal that something is wrong and you need to improvise on it. Even if you are a good writer and doing fairly well in your job, there is always a scope for new additions to make it attractive. Listed below are 6 secrets that can help you become a profound content writer and engage audiences:
- Read works from other writers – The secret of writing good content is always reading. Reading materials produced by experts or writers from your industry is always a better choice. Analyzing their writing pattern and techniques will help you understand best practice in the industry and improve your writing style and quality.
- Research well – A content written without any research is something your audience cannot base their decision on. Firstly, decide your article topic and research it. When you have a topic, research on the matter, review what is been already written about the topic, and write what is not being written. Researching well will help you identify the gaps i.e. what is not being covered, and contribute something unique in that direction.
- Create Credibility – Everyone writes on the internet, which is why most of the web content is irrelevant. In the world of ‘many writers,’ you have to create a unique picture of yours as an ‘exceptional writer.’ If you want people to take your writing seriously, you need to add quality to your writing. How?
- Create unbiased content
- Create non-promotional content
- Include facts and statistics in your content
- Use original quotes by industry experts
- Use Conversational Tone – A professional writer should understand the difference between web audience and academic audience. The web audience expects conversational tone unlike academic readers, who want textual wordings. Also, companies or brands prefer writing in a more professional tone; therefore it is the duty of a content writer to establish a relation between the reader and the writer by simplifying the language and tone.
- Create Scannable Content – Now that you researched have well about your topic, it’s time to arrange your work in a proper flow so that it defines the purpose and meaning. Web readers like and more likely read scannable content. For instance, make sure of bullets, images, and tables. If using paragraphs are mandatory in your content, keep it short and simple. Content with no bullets attracts less traffic.
- Reading and proofreading – Now that your content is ready to be published, take some time to proofread your content for spelling and grammar errors. Check whether the formatting is properly done, the flow is proper, anything is missing, etc. Your article should read like professional content and should make sense.
- Watch out for plagiarism — One of the biggest mistakes a content writer can do is to create content that has already been circulating the web. Plagiarism refers to copied content, something that search engines hate. If you’re writing for an online platform, search engines are bound to notice the duplicity in the content which is often flagged, resulting in efforts going to waste.
To Sum Up,
High-quality content is important for every internet marketing strategy. SEO and internet marketers should take care of the above points while writing and publishing content. Let your words complement your reader’s thoughts!